To me, Design is about solving problems, making things simpler, creating ease in lives of people. I love to think about the user, the content, the layout and the functionality before starting with the concept sketching.
I always prefer to put my thoughts on paper first. I believe that innovation doesn't always come as a requirement for the project so it's important for me to come up with something that follows core design principles and creates beautiful experience.
I’ve successfully delivered and managed UX deliverables for more than 60+ digital projects ranging from desktop, web & mobile apps, BI platforms products, data science products, enterprise corporate websites, and large customer facing applications.
All are at the highest standard of execution and represent some of the leading companies in the industry.